I've grown and led teams of 2 up to 20, across product design, UX writing, research, animation, and engineering.
Lately, I build and ship AI products on my own time — so I know what I'm asking my team to do.
AI-driven leader
Teaching skills and promoting responsible, strategic usage
Creating a team of critical thinkers, while reducing time and improving quality: Copywriting, from weeks to minutes; Research, from 3 weeks to 1 week; Reliance to independence.
ROLE: BUILDER • COACH • MENTOR
+4.5% funded loans
Changing how we thought about obstacles and goals
Broke down slow processes and inefficient review cycles to lead a 10-week redesign (from design to deployment) that lifted every metric that leads to conversion.
ROLE: LEADER • PARTNER • COACH
+42pt NPS
Putting the focus on fans
Partnered on a brand refresh, built a design system and led a UX/UI overhaul that improved fan trust and satisfaction by focusing on fan research and data.
ROLE: DESIGNER • LEADER
3 design systems
Design and engineering working as one
I build design systems in tight partnership with engineering. As a result we reduce design and engineering time by 30%, and visual QA time by almost 100%.
ROLE: DESIGNER • COACH • LEADER
3 apps shipped to the App Store, plus a fourth venture co-founded — concept to launch, on my own.
Redesigned navigation and shopping flow lifted conversion 3.5x at Dish. Leading AI adoption at AXS, plus a global design system and AXS's first major re-brand.
Capital One redesign lifted funded auto loans 4.5%, and design, development and deployment only took 10 weeks.
Grew NPS +42 points, and a 0→1 global design system, scaling a team to 20.
Shipped a new 0→1 streaming product across 10+ platforms.
Led creative for the NYTimes Paywall launch, earning three Publisher's Awards in four years. Built an animation team from scratch at BuzzFeed.
I build teams from scratch and turn around ones that have stalled — I learn what each team needs, and act fast.
I drive strategic AI adoption that pays for itself — hours saved every week. Real change, not chasing trends.
I know the difference between a launch that can't slip and a review that can't be rushed, and I lead accordingly.
I lead redesigns that move the numbers that matter — conversion, revenue, retention — without losing craft.
I build systems and teams that hold together across consumer and enterprise products at once.
I manage across time zones and skill levels without lowering the bar.
Expanding my AI understanding and skills by putting them into practice — building websites, apps and agents.
Resources and tools to help parents of kids that are dyslexic navigate federal laws, state laws, and find resources for their kids.
