Teams that influence, deliver, and have fun
I've built teams from scratch and transformed teams that have stalled. We're open, collaborative, and strategic. We iterate fast and have fun doing it.
Personalized experiences. Curiosity. Quality. Trust. Empathy.
These five principles shape how I design and how I lead. And my experience has taught me that everyone wants, and deserves, the same things, from first-time visitors to power users, and from new hires to directors.
Design leader at AXS. Available for select fractional and advisory engagements.
Results
+4.5% Funded auto loans
Capital One
A full front-end redesign, shipped in 10 weeks. Searches rose 16% and completed applications 13%.
+42pt NPS lift
Ticketmaster
Led a global redesign through a company-wide design system and a relentless data-driven focus on what fans want and need — from personalized event discovery through ticket management and fan reviews.
0→1 Inventory management tool
Highest Point
Designed and built an inventory management, POS and reporting tool for a members-only cannabis club in South Africa from the ground up. Designed in Figma and built in Cursor and Claude Code.
3 Design systems built from zero
DISH, Ticketmaster, AXS
Each built in tight partnership with engineering, cutting design and build time.
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Results
+4.5% Funded auto loans
Capital One. A full front-end redesign, shipped in 10 weeks. Searches rose 16% and completed applications 13%.
+42pt NPS lift
Ticketmaster. Led a global redesign through a company-wide design system and a relentless data-driven focus on what fans want and need — from personalized event discovery through ticket management and fan reviews.
0→1 Inventory management tool
Highest Point. Designed and built an inventory management, POS and reporting tool for a members-only cannabis club in South Africa from the ground up. Designed in Figma and built in Cursor and Claude Code.
3 Design systems built from zero
DISH, Ticketmaster, AXS. Each built in tight partnership with engineering, cutting design and build time.
Selected work
Case studies
Redesigns and tools that moved the numbers.
Leading with AI
Teaching teams to use AI responsibly and strategically.
Built with AI
I build and ship AI products on my own time, so I know what I'm asking my team to do.
Case studies · Product redesign
Capital One Auto Navigator
+4.5% funded loans
Searches +16%, customers with saved cars +20%, saved cars per customer 3x, completed applications +13%
I cleared obstacles and got Design, Product, Engineering, Marketing, and Legal working differently. We shipped a full front-end redesign in 10 weeks, in time for a new national campaign.
What I bring to leadership roles
AI expert and builder
I teach teams to use AI responsibly and strategically, moving them from reliance to independence. Hours saved every week: real change, not chasing trends.
Strong judgment
I know what works, and what needs exploration. I prefer empowering the team, but I know when to jump in and make the call.
Data-driven design and vision
I lead vision work that uncovers short-term wins and long-term goals, and redesigns that move conversion, revenue, and retention. Fast, without losing craft.
Depth and experience
I build systems and teams that hold together across consumer and enterprise products at once.
High quality standards
I manage across time zones and skill levels without lowering the bar, and break down silos through active collaboration.
Career highlights
Leading design and AI adoption — DISH, AXS, and 0→1 startups
3.5x conversion lift at DISH; launched B2B products for small startups in the U.S. and South Africa.
Scaled design at Ticketmaster and Capital One
NPS +42 points at Ticketmaster; 4.5% lift in funded loans at Capital One.
Built from zero — DirecTV, NYTimes, BuzzFeed
Shipped a 0→1 streaming product across 10+ platforms; three NYTimes Publisher's Awards in four years.