AI-driven leader
Teaching skills and promoting responsible, strategic usage
Creating a team of critical thinkers, while reducing time and improving quality: From reliance to independence.
ROLE: BUILDER • COACH • MENTOR
I've designed inside on-sales that can't slip and compliance reviews that can't be rushed — and delivered in both.That range, across live events, media, fintech, and telecom, means I can adapt to whatever your team needs.
I've grown and led teams of 2 up to 20, across product design, UX writing, research, animation, and engineering.
Lately, I build and ship AI products on my own time — so I know what I'm asking my team to do.
Design leader at AXS. Available for select fractional and advisory engagements.
What I've Done
+4.5% funded loans
Changing how we thought about obstacles and goals
Broke down slow processes and inefficient review cycles to deliver real value.
ROLE: LEADER • PARTNER • COACH
+42pt NPS
Putting the focus on fans
Partnered on a brand refresh, built a design system and led a UX/UI overhaul that improved fan trust and satisfaction.
ROLE: DESIGNER • LEADER
3 design systems
Design and engineering working as one
Built in tight partnership with engineering, reducing design and engineering time.
ROLE: DESIGNER • COACH • LEADER
Leading design and AI adoption — DISH, AXS, and my own products
3.5x conversion lift at DISH; 3 AI apps shipped solo.
Scaled design at Ticketmaster and Capital One
NPS +42 points at Ticketmaster; 4.5% lift in funded loans at Capital One.
Built from zero — DirecTV, NYTimes, BuzzFeed
Shipped a 0→1 streaming product across 10+ platforms; three NYTimes Publisher's Awards in four years.
Capital One Auto Navigator
Removed obstacles and coordinated Design, Product, Engineering, Marketing and Legal/Compliance to work differently, delivering a full front-end redesign in 10 weeks to align to a new national campaign.
4.5% increase in funded loans, driven by searches (+16%), customers with saved cars (+20%), saved cars per customer (+3x), completed applications (+13%)
Ticketmaster
A legacy product refactor to React became the catalyst for a rebrand and global design system across consumer and enterprise products. I led the effort hands-on, and it drove a 42-point increase in NPS.
Overall, the new experience led to +42pt NPS lift, plus various feature-specific improvements
Custom manager's tool
Tracking a design team's work shouldn't take three different tools and a weekly meeting to explain it. So I used Cursor to build our team a project management tool from scratch, cutting reporting down to a single standup.
Hours saved every week, greater accuracy, 3 tools consolidated to one
Personal Explorations
Designing and shipping AI products solo — apps, tools, and experiments — to get hands-on experience with AI, software, API's, payment integrations. All built with Claude and Cursor.
3 apps shipped to the App Store, plus a fourth venture co-founded
What I bring to senior design roles
Fun, engaging culture
I build teams from scratch and turn around ones that have stalled — I learn what each team needs, and act fast.
AI expert & builder
I drive strategic AI adoption that pays for itself — hours saved every week. Real change, not chasing trends.
Strong judgment
I know the difference between a launch that can't slip and a review that can't be rushed, and I lead accordingly.
Data-driven design
I lead redesigns that move the numbers that matter — conversion, revenue, retention — without losing craft.
Depth and experience
I build systems and teams that hold together across consumer and enterprise products at once.
High quality standards
I manage across time zones and skill levels without lowering the bar.
Personal Projects
Expanding my AI understanding and skills by putting them into practice — building websites, apps and agents.
Coming soon
Stridable
Resources and tools to help parents of kids that are dyslexic navigate federal laws, state laws, and find resources for their kids.
AIEdTechIn Progress
