I've spent my career designing, coaching and inspiring teams to do their best work and focus on the metrics that matter.
Now I pair that with AI — a new way to lead by doing, and to leave every team more capable than I found it. I experiment, build, deploy, and share what I've learned.
AI-driven leader
Teaching skills and promoting responsible, strategic usage
Creating a team of critical thinkers, while reducing time and improving quality: Copywriting, from weeks to minutes; Research, from 3 weeks to 1 week; Reliance to independence.
ROLE: BUILDER • COACH • MENTOR
+4.5% funded loans
By changing how we thought about obstacles and goals
Broke down slow processes and inefficient review cycles to lead a 10-week redesign (from design to deployment) that lifted every metric that leads to conversion.
ROLE: LEADER • PARTNER • COACH
+42pt NPS
By focusing on fans
Partnered on a brand refresh, built a design system and led a UX/UI overhaul that improved fan trust and satisfaction by focusing on fan research and data.
ROLE: DESIGNER • LEADER
3.5x conversion
Analyzed data and simplified navigation
Designed and launched a global navigation that multiplied discovery and conversion.
ROLE: LEADER
3 design systems
Design and engineering working as one
I build design systems in tight partnership with engineering. As a result we reduce design and engineering time by 30%, and visual QA time by almost 100%.
ROLE: DESIGNER • COACH • LEADER
Zero-to-one
Brought new products to market and new teams to companies
Given a problem to solve and a goal to achieve, I staff teams, designing and building alongside them, and launch successful products. DirecTV Stream & motion design • Animation team at BuzzFeed • User Research at AXS
ROLE: DESIGNER • COACH
I'm learning every day: applying it to how teams operate so we work faster and smarter, improving customer loyalty, satisfaction and conversion.
Visions are effective tools, if done right. They must be done quickly — big ideas, fast decisions. Then we use research to separate the easy from the difficult and influence what we build for the next 1-2 years.
Process docs don't work. They're presented, and then forgotten. But AI turns these docs into conversations. I rolled out AI to my team with a set of GPT's that used process docs as context, improving quality and saving time.
I collaborated with my researchers to understand why team retros were frustrating, and fixed them by letting team members rank what's important, and then taking action. Engagement increases and issues drop.
As one of the leading experts on AI at AXS, I learned most people don't understand AI. I led two company-wide "Intro to AI" workshops that reached hundreds of employees. Over night, teams were using AI in more strategic and effective ways.
While building an agent that summarizes education policy across government websites, I learned another reason AI hallucinates. A deeper understanding of AI leads to token savings and higher quality output.
Expanding my AI understanding and skills by putting them into practice — building websites, apps and agents.
Resources and tools to help parents of kids that are dyslexic navigate federal laws, state laws, and find resources for their kids.
