Side projects

Experimenting and learning by building

To learn what AI can really do, I built with it instead of reading about it. Each project answered a new question.

01 · Can AI improve my morning?

Daily Vinyl Recommender

My very first build with AI, and my first automation. Half awake with my coffee, I kept playing the same 20 of my 500 records, so I had Claude tag every album with a sub-genre and vibe, then wrote an Apps Script that emails me 3 picks each morning to match the day’s mood. No record repeats for 90 days, and I still use it every morning.

More on Daily Vinyl Recommender

A wall of vinyl records beside the Daily Vinyl Recommender morning email

02 · Can I launch my own app?

The Usher

Next, I designed, built, and launched my own app, with an AI assistant that has a role and a personality. The Usher shows a movie’s Rotten Tomatoes score and where to stream it, and “Ask the Usher” is a movie expert that only talks about the film you’re viewing. Keeping it to what it knows sharpened its answers, though it doesn’t know about new releases.

More on The Usher

The Usher app showing a movie’s scores, where to watch, and recent searches

03 · Can AI find the story in photos?

Teller Stories

Teller Stories turns up to 8 photos into a short story in the genre you choose, with your photos woven through it. Asking Claude to write like famous authors in each genre was the difference between a keepsake and “AI slop.” It was also my first end-to-end app with accounts and monetization.

More on Teller Stories

Travel photos beside the Teller Stories app’s story library

04 · How does AI see images?

Teller Family

Teller Family turns family photos into illustrated bedtime stories. fal.ai redraws each photo as an illustration, Claude writes the story around the scenes, and the originals are deleted. I learned AI often takes the safest path to its goal, which sometimes meant it wouldn’t redraw a photo at all.

More on Teller Family

Family photos turning into illustrated pages of a storybook in Teller Family

05 · Can I run a storefront?

AI Simply

Leading Intro to AI workshops at work showed me how intimidating AI still is, so I turned what I teach into plain-language guides. I built the store in Cursor and wrote the guides with Claude in 2 weeks.

More on AI Simply

AI Simply homepage: practical AI education without the jargon
AI Simply guides page with The AI Basics Bundle and Which AI Is Right for You?

06 · Can AI be trustworthy?

Stridable

Stridable helps parents of children with dyslexia make sense of federal and state laws and find support. It’s my first true agent and my first SEO-driven website, and it taught me why AI hallucinates and how to make its answers more trustworthy.

Shuttered

Stridable homepage: “Your child is struggling with reading. We can help you learn how to support them.”

Along the way

I learned that marketing a consumer app is extremely hard. A useful product doesn’t guarantee anyone will find it. And everything I learned, I brought back to work and shared with my team.